Privacy Policy
Effective September 19, 2026. Last updated September 19, 2026.
adorely is operated by BesidesGuide LLC, a California limited liability company ("we", "us"). This policy describes what we collect, why, how long we keep it, and what you can do about it. It covers adorely.fashion and the adorely mobile apps.
We have written this to be read, not to be skimmed past. It is short because we collect very little.
The short version
We ask for your email so you can log in. After that, the only things we store are the things you do on adorely: what you saved, what you told us you own, and what you told us you did not want to see. We do not sell data, we do not run third-party advertising, and we do not track you across other websites. There is no advertising SDK, no analytics SDK, and no social media pixel anywhere in our website or apps.
What we collect
| What | Why we have it | How long we keep it |
|---|---|---|
| Your email address | To sign you in. It is the only identifier we require. | For as long as your account exists |
| Your display name | Shown only on your own screen. Nobody else sees it. It is generated for you and you may change it. | For as long as your account exists |
| Posts you save, and the labels you put on them | This is your saved collection — the product would not work without it | For as long as your account exists |
| The types of clothing you tell us you own | So we can show you outfits that use that kind of piece. We store the description (for example "black bike shorts"), never a brand, a purchase, or a photo | For as long as your account exists |
| Activity on adorely: posts you viewed, saved, liked or shared; products you opened; feedback you gave; reports you filed; pieces you added | To decide what to show you, and to understand whether the product works. During our early period we store this and do not act on most of it | For as long as your account exists; anonymized within 30 days of account deletion |
| Counts of the feedback you gave ("show me less like this") | To rank what appears in your feed | For as long as your account exists |
| Reports you file about content | Content moderation | 90 days after we finish handling the report. Our internal record that an administrator took an action is append-only and kept for 2 years |
| A one-way hash of your IP address, your browser or device user agent, and a device identifier | Rate limiting and abuse prevention. We store the hash, not the address itself | 90 days |
| Whether you arrived from Pinterest, a search engine, an AI assistant, or directly, and which page you landed on | To understand which channels bring people who stay | For as long as your account exists |
If you browse without an account, we store the same landing and scrolling information against a random identifier held in a first-party cookie, with no email attached. If you later create an account, that activity is attached to your account so your feed does not repeat things you already saw.
What we do not collect
We do not ask for and do not store: your body measurements or size, your age or date of birth, your race or ethnicity, your precise location, your contacts, or your photo library. We do not ask you what kind of person you find attractive, and we never show you any profile of your tastes.
We do not require a password, so we never store one. We do not support phone numbers.
What we never do
We do not sell your personal information, and we have not in the preceding twelve months. We do not share it with advertising networks or data brokers. We do not allow third parties to place cookies or trackers on adorely. We do not use your data to train image or language models.
Who we share it with
Only with the vendors that run the service for us, and only what they need:
- Railway — hosting and our database
- Cloudflare — content delivery and image storage
- Resend — sending your sign-in codes and account emails
- Google and Apple — only if you choose to sign in with them, and only to confirm your email address
Each of these acts on our instructions. We may also disclose information if we are legally required to, or to protect the rights and safety of our users or ourselves — and if we ever receive such a demand we will tell you unless we are prohibited from doing so.
Cookies
Two, both first-party: one that keeps you signed in, and one that holds the random identifier described above. We do not use third-party cookies, which is why you will not see a cookie consent banner on adorely. The details are in our Cookie Policy.
Your choices
- Change your display name at any time in Settings.
- Delete your account in Settings. Deletion is not immediate: your account is scheduled for deletion and you have 14 days to change your mind by signing in again. After 14 days we delete everything in the table above; activity records are anonymized within a further 30 days. This cannot be undone.
- Stop seeing something by using "show me less like this" on any post. What you tell us is never shown back to you and is not visible to anyone else.
We do not offer a data export. If you are in a jurisdiction that gives you a right to access, correct, delete, or port your personal information — including California, the EU, and the UK — write to us at [email protected] and we will honor it within the time the law allows, at no charge, and we will not treat you differently for asking.
Children
adorely is not for children under 13, and we do not knowingly collect information from them. We do not verify age at sign-up, because we have no reliable way to. If you believe a child under 13 has an account, write to [email protected] and we will remove it.
Where your data is
We are based in the United States and our vendors process data in the United States. If you use adorely from outside the United States, your information is transferred there.
Security
Sign-in codes are short-lived and single-use. IP addresses are hashed before storage. Access to production data is limited to people who need it, over authenticated sessions, and every administrative action is logged. No system is perfectly secure, and we will not pretend otherwise; if a breach affects you we will tell you promptly.
Changes
If we change this policy in a way that matters, we will say so on this page and update the date at the top before the change takes effect. We will not apply a materially different practice to information we already collected without telling you first.
Contact
BesidesGuide LLC 2108 N St, Ste N, Sacramento, CA 95816 [email protected]